Stijn Spaas serves as Director of Corporate Brand Strategy at Hawaiian Host Group (HHG), overseeing Corporate Communications, Events, and Culture. The company is a leading Hawaiian CPG company that owns brands such as Hawaiian Host, Mauna Loa, and KOHO — employing about 400 people across North America and Asia. Prior to joining HHG, Stijn consulted clients around the world representing strategic brand consulting firm, Innovation Protocol. His clients included global organizations such as Universal Studios, PayPal, and NXP. Through his global experience and insights, Stijn quickly became a renowned speaker for organizations such as TEDx, Vistage and the American Marketing Association. Stijn served as MBA Teaching Assistant at the University of Southern California and regularly gives lectures at other institutions including UCLA, Hamburg University, and Lisbon’s School of Business & Economics.